Essay about The Illusion of Political Democracy in America

Youth are disillusioned with politics for many of the same reasons that our parents are. If lobbyists and campaign contributors did not have more access to public officials than do regular citizens; if economic democracy in the workplace existed alongside what some would call the illusion of political democracy; if elected officials acted more on bread and butter economic issues, such as the increasing concentration of wealth and the lack of health insurance for many Americans, than on expanding the prison population and on the military -- most people of all ages would consider their votes much more meaningful. Some who never voted might even vote for the first time. Other forms of political participation -- such as attendance at†¦show more content†¦nbsp; The activists on this issue are but a small minority of California youth, but their energetic involvements a significantly change from the usual. Their activism sheds light on how participation might be improved among young people overall. P21 activism shows that when an issue is at stake that directly affects young people, they will respond. I also recall hearing of mass youth protests against 209, the anti-affirmative action initiative on the ballot in 1996. These examples have limited wider applications, but they do suggest that initiatives - about specific policies rather than Tweedledee/dum politicians -- stoke more political participation. Expansion of initiative and referendum, otherwise known as direct democracy, would thus be a good step - though only if, unlike currently, money did not determine placement of issues on the ballot and the outcome of votes on those issues. Also, information about the effects of the pro and con positions would have to be fairly and widely dispe rsed. nbsp; Young people should have acquired most of the education they need to make sound choices in elections by the age of 16; if they havent, that is all the more reason why 16-to-18-year-olds need to be given the vote, to exercise their suffrageShow MoreRelatedThe Revolution Of The 19th Century939 Words   |  4 Pagesits economy, population, and technology was ushered into American society. America s economic and industrial power grew as a result of the industrial revolution of the 1800 s. At this time, organizations known as political machines saw an opportunity and capitalized on the fears and desires of individuals who wanted to achieve the American dream but could not necessarily find the means to achieve those goals.These political machines took control over urban areas because they promised wealth andRead MoreComparing Chomsky And Plato s Time1686 Words   |  7 Pagesphilosophers, in manufacturing consent Chomsky believes the rulering class should be replaced with the masses and democracy. Some of the reasons for this different mindset is the environment they were in at the time of righting their books. So first, I would like to compare and contrast people and their environments from Plato’s time with Chomsky’s. During Plato’s time Athens was a democracy, kind of like our times where we are a democratic republic. During Plato’s time most people could not read orRead MoreUs : Oligarchy Or Republic?1177 Words   |  5 PagesUS: Oligarchy or Republic? In America, we pride ourselves on being a democracy and having choices, when in fact, it is only a political illusion. In the Constitution of the United States (which we are all held accountable to abide by), it states that we are a republic with regard to the people’s desire to be a democracy, yet there is much evidence that leans towards America being an oligarchy. While a republic is a country which elects representatives to make government decisions on their behalfRead MoreThe Constitution Of The United States1666 Words   |  7 PagesThe Constitution of the United States is actually an illusion for elites to take advantage and dominate the country’s way of politics. When the Framers organized the United States Constitution, they were intended to create a stabilized system of government in a manner that was still accountable yet powerful. Keep in mind that the founding fathers mostly consisted of white men who wanted to protect their property. The establishment of the separation of powers and checks and balances, for example,Read MoreDemocracy And The Struggles Of The West903 Words   |  4 Pagesauthors by the names of Julius Nyerere and Benazir Bhutto; wrote two essays based on the topic of democracy and the struggles that go along with it. Nyerere’s essay titled One-Party Government emphasizes that a democracy can also be represented in a one-party government. On the other hand Bhutto’s essay Islam and Democracy focuses on the illusion that the west is the reason Muslim countries lack democracy. Bhutto’s essay was better in many ways. She convinces me that her essay was the best by providingRead MoreThe United Vs Federal Election Commission1235 Words   |  5 PagesToday’s American society is plagued by the concept and the idea that the wealthy are secretly pulling the strings behind every political action and every policy move made by our national government. The government has preventative measures that prev ent obscenely large donations from wealthy businesses, labor unions, and individuals, right? Actually, that all changed in 2010 in a court case called â€Å"Citizens United vs Federal Election Commission† (Hasen). The Supreme Court ruled that â€Å"the First AmendmentRead MoreClifford Geertzs Focus on the Power of Religion1160 Words   |  5 Pagesreligion stand in the modern political world. One of the main facts that need to be mentioned here is that politics is related with the development certain motivations in men. These motivations need to be powerful and long lasting. It has been found in the case of the definition of religion by Geertz. He has added that religion provides a set of symbols that develop long lasting, modulations in the people. There is no doubt about the fact that the politics and democracy has more to do with the developmentRead MoreDefining Politics and Democracy Essay1572 Words   |  7 PagesDefining Politics and Democracy The word Politics is derived from the Greek word for city-state, Polis. Corporate, religious, academic and every other polity, especially those constrained by limited resources, contain dominance hierarchy and therefore politics. Politics is most often studied in relation to the administration of governments. Politics is the process and method of gaining or maintaining support for public or common action. Although it is generallyRead MoreGreed, Exploitation, And Division Of The Black Class1315 Words   |  6 Pagesare especially true in modern society. Greed refers to the intense desire for something, particularly wealth and power. The desire for materialism has acted as a catalyst for greed to become prevalent in society, especially in the United States of America. The presence of greed in the upper-class dates back to as early as the 1820’s when wealthy oil businessmen exploited sailors into working in extremely dangerous conditions for their own self interest (Philbrick). The greed present in the wealthiestRead MoreEssay about Detente and the Cold War1017 Words   |  5 PagesThe Cold War was in many ways a psychological illusion however there were many factors that led to this illusion which were well founded. The Cold War stemmed from a multitude of factors, the difficult war against Nazi’s and Japan, Stalin behaviors were not trustworthy, Berlin blockade, Poland puppet government, the fall of China, the build up of arms and the birth nuclear weapons all fed fear-based anti-communist policies. In 1960â€℠¢s and 70’s America attempted to ease tensions in a period of dà ©tente

The Bombing Of Pearl Harbor - 780 Words

The bombing of Pearl Harbor has remained a significant event in United States history. On December 7, 1941, Japanese forces launched an attack on the US naval base in Oahu, Hawaii. It specifically targeted military objectives and the US Pacific Fleet. The results following the two hour and fifteen minute raid destroyed 177 planes, sunk or damages eighteen ships, and left nearly 4,000 Americans dead. This attack on US soil spiked extreme patriotism throughout the nation and directly lead Americans into World War II. Since then, Pearl Harbor has been portrayed as a surprise attack on an unsuspecting country. However, American hands are not completely clean in this matter. Although it may have been a surprise to those in Hawaii, this was not the case in Washington. Information regarding the knowledge of an attack on Pearl Harbor was in fact intentionally withheld from American commanders. Through President Roosevelt’s desire to join the war, and the lack of communication between Washington and Hawaii, Pearl Harbor came to be one of the most tragic events in United States history. President Roosevelt attempted to move the United States into World War II prior to Pearl Harbor. According to Robert Theobald’s article, Final Secret of Pearl Harbor, once France was overpowered in 1940, FDR believed the US should fight with their remaining ally, Great Britain, before they too were taken by the growing Nazi forces, leaving Americans alone in the war. Despite his efforts, FDR wasShow MoreRelatedThe Bombing Of Pearl Harbor Essay1653 Words   |  7 Pages The bombing of Pearl Harbor was a very startling attack that altered American history. It is a significant moment in American history that will not be forgotten. This confrontation happened between America and Japan for different reasons that are presented in this paper. America and Japan had weak negotiations and communications, which led to the attack on Pearl Harbor; however, America reacted on the attack effectively. Because of these circumstances, the rival led to the bombing and destructionRead MoreTh e Bombing Of Pearl Harbor1363 Words   |  6 PagesThe Japanese bombed Pearl Harbor, Oahu, Hawaii on December 7, 1941 at 7:50 AM on a Sunday morning. There were over 3500 Navy, Army, and Marine troops killed. Four battleships were sunk and many military vessels were heavily damaged. The U.S. and Japan had not yet declared war and the U.S. military divisions were not on any type of wartime alert. Before Pearl Harbor, the country was divided and not all Americans wanted to be a part of World War II. After Pearl Harbor, the support for the war becameRead MoreThe Bombing Of Pearl Harbor1559 Words   |  7 PagesOn December 7, 1941 Japan bombed The United States at Pearl Harbor. The bombing of Pearl Harbor lasted very short than what you would expect which was only one day. Before Japan bombed Pearl Harbor, they started war with different nations that were around them. They did this to get other nation’s materials, for an example, oil, lumber, and coal. Japan was foolish for attacking the United States during WWII at Pearl Harbor; their motive was to take over the islands that the United States owned toRead MoreThe Bombing Of Pearl Harbor1021 Words   |  5 PagesSunday, December 7, 1941, the bombing of Pearl Harbor Naval Base. One could consider this incident the first act of terrorism against America. The attack and defeat of the United States at Pearl Harbor forced A merica into World War II. This single act left a tremendous impact on society and is significant because it was a day that changed history. Surrounded by land on the southern coast of Oahu, near Honolulu, in the Hawaiian Islands lies the port of Pearl Harbor. At the time of the attack, HawaiiRead MoreThe Bombing Of Pearl Harbor1558 Words   |  7 Pagesâ€Å"Remember Pearl Harbor† best summed it up. Pearl Harbor was always expected to be remembered. Not for the good that came out of it, but for the awful violence that World War II started. Not many will look beyond the viewpoint of Pearl Harbor being attacked and many innocent people being killed, or the idea that it is the reason that the U.S. joined World War II. What most do not see is that there were benefits that did come out of Pearl Harbor, which did improve society. The bombing of Pearl HarborRead MoreThe Bombing Of Pearl Harbor2056 Words   |  9 PagesAmericans. Pearl Harbor was not â€Å"just a bombing,† but in reality it is so much more. This bombing had a great impact on the whole world for World War II. The bombing of Pearl Harbor had m any situations before the bombing, during the bombing, and after the bombing. The bombing of Pearl Before was a bombing that the country of Japan had declared on the United States and had planned prior to the event. Japanese had many reasons why they bombed the Naval Base of Pearl Harbor. Pearl Harbor was bombedRead MoreThe Bombing Of Pearl Harbor Bombing967 Words   |  4 PagesPearl Harbor December 7, 1941 was one of America’s darkest days. This was the day of the famous pearl harbor bombing. This attack came from the Japanese attacking the American Naval base in Pearl Harbor, Hawaii. The attack had been in the planning for many years to attack and weaken the United States Naval force. Japan wanted to do this to gain more superiority in the Atlantic and to grow their ties with European nations. In this paper I will talk about the people, the planning, the attack, andRead MoreThe Bombing Of Pearl Harbor2472 Words   |  10 PagesDecember 7, 1941, the bombing of Pearl Harbor; Doweswell said â€Å"The attack was timed to take place when American forces would be at their least alert. I worked like a dream; around ninety percent of all damage occurred in the first ten minutes. A fleet of six aircraft carriers and twenty-six craft support ships had sailed from Japan eleven days earlier† ( 150). So much pain and suffering was caused and will never be forgotten; Pearl Harbor is truly a date that will live in infamy. Before the war hadRead MoreThe Bombing On Pearl Harbor913 Words   |  4 PagesThe bombing on pearl harbor Just before 8 a.m. on December 7, 1941, hundreds of Japanese fighter planes attacked the American naval base at Pearl Harbor near Honolulu, Hawaii. The barrage lasted just two hours, but it was devastating: The Japanese managed to destroy nearly 20 American naval vessels, including eight enormous battleships, and more than 300 airplanes. More than 2,000 Americans soldiers and sailors died in the attack, and another 1,000 were wounded. The day after the assault, PresidentRead MoreThe Bombing Of Pearl Harbor1566 Words   |  7 PagesOn December 7, 1941 Japan bombed the United States at Pearl Harbor. The bombing of Pearl Harbor lasted very short than what you would expect which was only one day. Before Japan bombed Pearl Harbor, they started war with different nations that were around them. They did this to get the other nation’s materials, for an example oil, lumber, and coal. Japan was foolish for attacking the United States during WWII at Pearl Harbor; their motive was to ta ke over the islands that the United States owned

Canadas Economy in 1996 Essay Example For Students

Canadas Economy in 1996 Essay Canadas Economy in 1996To investigate the state of the Canadian economy, it is very useful totrack Canadas six major economic goals: economic growth, economic stability,economic efficiency, economic equity, viable balance of payments, and lowunemployment. At a given time, Canada is achieving some of these goals whilefalling behind on some of the others. When taken all into consideration, thesegoals give an indication of how well Canada has been doing and the stage of thebusiness cycle the Canadian economy is in. In 1996-1997, Canada is in slightrecession and is only meeting the goals of economic stability, and viablebalance of payments. Canada can be said to be in a period of slight recession because there isa downswing in economic activity. To confirm a true recovery, an economy mustshow no growth for two consecutive quarters. However, Canada is not in a truerecession because there was a 3.0% growth in the third quarter, compared to2.2% in the second quarter. Eventhough it is not true recession, the slowgrowth is a sure sign of a slight one. Low inflation is also is also prevalentand is symptomatic of a weak economy. A low inflation rate of 1.4% in November1996 does not provide much of an indication for economic growth and expansion. A shrinking positive balance of payments indicates these are tough economictimes. A fourth indication of a slight recession is the high unemployment rate. An unemployment rate of 10.0% in November 1996 is definitely not a sign ofstrong economic recovery. Canada is always trying to work towards the goal of economic growth. Economic growth is the percentage change of GDP over a period of time and isalso known as the growth rate. In 1996, Canadas GDP has been increasing slowlysince the first quarter. The GDP in the first quarter was 1.8%, then increasedto 2.2% in the second quarter, and in the third quarter it rose to 3.0%. Inthis way, Canada has been experiencing steady growth. This goal is being metbecause of the increase in consumer spending inspite of the government cutbacks. Consumer spending levels tell producers what to produce, and how much to produce. If consumer spending increases, it gives a signal to the producers to producemore which causes the increasing GDP. The government cutbacks contribute doescontribute to lower consumer confidence and, thus, slows the economic growth. Slow, growth causes few jobs to be created as it means a slower rate ofexpansion of industries. When there is slow growth, few jobs are being created,so it does not help the goal of low unemployment. Slow growth also keepsinflation low. For example, in September 1996, the inflation rate changed from1.3% to 1.2%. To stimulate economic growth, interest rates must be kept low. For example, the bank rate decreased to 3.5% in November 1996. This encouragesbusinesses to borrow money and to expand. Increased exports also help stimulateeconomic growth, because increases in foreign demand for Canadian goods andservices may stimulate the domestic markets. The goal of economic stability has been achieved. In 1996, the inflationrate has been relatively low. The inflation rate has been kept low as a resultof consumer confidence. Consumers were not willing to spend on expensive itemswith the current job picture. This has contributed to the low inflation rate. For 1996, the annual inflation rate has been in the 1.2% to 1.7% range. The CPIin November 1996 was 136.8, but in November 1995, the CPI was 134.1. Over thecourse of the year, the CPI has only changed 2.0%. The effects of stability isthat the purchasing power of Canadian currency remains more of less the same. .u123bb5921dfcc41ebed825878be6d1bb , .u123bb5921dfcc41ebed825878be6d1bb .postImageUrl , .u123bb5921dfcc41ebed825878be6d1bb .centered-text-area { min-height: 80px; position: relative; } .u123bb5921dfcc41ebed825878be6d1bb , .u123bb5921dfcc41ebed825878be6d1bb:hover , .u123bb5921dfcc41ebed825878be6d1bb:visited , .u123bb5921dfcc41ebed825878be6d1bb:active { border:0!important; } .u123bb5921dfcc41ebed825878be6d1bb .clearfix:after { content: ""; display: table; clear: both; } .u123bb5921dfcc41ebed825878be6d1bb { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u123bb5921dfcc41ebed825878be6d1bb:active , .u123bb5921dfcc41ebed825878be6d1bb:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u123bb5921dfcc41ebed825878be6d1bb .centered-text-area { width: 100%; position: relative ; } .u123bb5921dfcc41ebed825878be6d1bb .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u123bb5921dfcc41ebed825878be6d1bb .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u123bb5921dfcc41ebed825878be6d1bb .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u123bb5921dfcc41ebed825878be6d1bb:hover .ctaButton { background-color: #34495E!important; } .u123bb5921dfcc41ebed825878be6d1bb .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u123bb5921dfcc41ebed825878be6d1bb .u123bb5921dfcc41ebed825878be6d1bb-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u123bb5921dfcc41ebed825878be6d1bb:after { content: ""; display: block; clear: both; } READ: Music Defines Dress EssayWith low inflation, the value of the Canadian dollar, decreases very little. Inflation rate can be tolerated if it provides an incentive for businesses toexpand. There, low inflation is also an incentive of economic growth. Lowinflation prompts the banks to lower interest rates which also encourageseconomic growth. Since there are trade offs when deciding whether to raise orlwer the inflation rate, governments must keep in mind that high inflation isnot healthy, but a little inflation is a prerequisite for growth. The goal of economic efficiency has not yet been achieved, but Canadahas always been progressing towards this goal. In Canada, technology hasconstantly been improving and updating. If new technology is used, the economycan operate more efficiently, for example, the

Tyco Company Phone Services

Table of Contents High quality value Easier to operate Friendly services Pay bill services and banking services Advances High quality value Tyco Company is a major dealer in communication gadgets such as phones. Their phones are of high quality, durable, and they are sold at affordable prices. Advertising We will write a custom essay sample on Tyco Company Phone Services specifically for you for only $16.05 $11/page Learn More Tyco sells phones, which meet the international standards from leading phone manufacturers. These manufacturers include Samsung, Nokia, Doro and Motorola. The company provides automated Usage Alerts services that help customers know the lapse of the minutes they had intended to be on air. This is done without asking them to pay even a penny. Lot of the company’s esteemed consumers are happy with this service. The company ensures that the calling rate reduces as one talks. When the consumer satisfactions is the main obje ctive, the organization ensures that the airtime the customer feeds to his or her phone will be converted to donga point. The donga points can later be converted into free calling minutes, free SMS or free internet bundles. Easier to operate The company phones and services are not complicated; therefore, they do not require any training in order to enjoy them. The services offered are remarkably fast to access. Tyco services are reliable and meet every customer need. This makes the company the best choice for every mobile user. The company operating manuals are written in clear straightforward words. To ensure customers are capable of understanding the manual, they are written in different languages. Friendly services The company cares for all its customers. The company management considers all suggestions, recommendations and complaints. Tyco act immediately to all what customer tell them, because they value him or her. In case a customer wants to terminate his or her contract with the company, there are no hidden charges. Tyco believes that the consumer is independent to decide when to enter and to terminate his or her contract. The organizations’ customer care service is run by competent staff. They are friendly and are available 24 hours 7 days per week. Tyco ensures research and innovation are stressed in business. This leads to quality and efficient services to satisfy the customers’ needs as much as possible. Pay bill services and banking services It has become crucial to ensure customer does not have to carry cash whenever he or she wants to do shopping. Tyco has established formal relationship with different key selling outlets to make them pay their bills from the phone. This has minimized burglary since the company cares about the customer’s safety. Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Apart from this, the company has also established a strong rapport with the banking sector, whereby the banks have agreed to offer the customers banking services through their phones. Customers can deposit, withdraw, and check their account balances among other services. Indeed this is the reason why the company is labeled as the leader in the phone industry. Advances Tyco has customer’s interest in its objectives, and that is why it always comes up with services tailored to meet his or her needs. The company knows that it is not always possible for customer to have the credit in his or her phone. In such circumstances when he or she does not have the credit, and he or she feels the need to make a call, the company intervenes, and gives them a soft loan. The company’s loyal customer, who has been using the services for more than 8 months, is provided with 20% of the amount he has used within a year. Tyco believes that as the business grows, so should the consumer do. The client will never regret, as the c ompany is caring, and considers phone service providers. This essay on Tyco Company Phone Services was written and submitted by user Elsa Patterson to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Meaning Of French Expression Avoir LEsprit DEscalier

Meaning Of French Expression Avoir LEsprit DEscalier â€Å"Avoir l’esprit d’escalier† - or sometimes â€Å"avoir l’esprit de l’escalier† is yet another weird French idiom. Literally, it means to have the wit of the staircase. So it means nothing really!   Synonyms of Avoir lEsprit dEscalier in French and English In English, you sometimes call this â€Å"escalator wit†, or afterwit. It means to make a witty comeback, to answer someone in a witty (and fast) way. Its something the French really admire and are trained to do as part of our national sport: arguing and debating. To say to make a witty comeback, we use the expression â€Å"avoir de la rà ©partie†. So here, we could say â€Å"manquer de rà ©partie†, â€Å"ne pas savoir rà ©pliquer sur le moment†, â€Å"perdre ses moyens†. Example of Escalator Wit in French and English Moi, je manque cruellement de rà ©partie. Quand je me sens attaquà ©e, je perds tous mes moyens, je bredouille... et puis quand je suis rentrà ©e chez moi, je trouve plein de rà ©pliques fantastiques. Jai vraiment lesprit descalier. I desperately lack the ability to make witty comebacks. When I feel threatened, I lose my cool, I stutter... and once Im back home, I find lots of great comebacks. I really have an escalator wit. Origin of the French Idiom â€Å"Avoir l’Esprit d’Escalier† The philosopher Diderot wrote around 1775: â€Å" « ...lhomme sensible comme moi, tout entier ce quon lui objecte, perd la tà ªte et ne se retrouve quau bas de lescalier  ». Which translates  to: â€Å"The sensitive man such as myself, entirely absorbed by things that are being objected to him, loses his mind and recovers it only at the bottom of the stairs†. He meant that if someone opposed him in a conversation, he was so upset by it that he couldn’t concentrate anymore, and that it’s only once he had left, and reached the bottom of the staircase (therefore too late), that he could come up with a good answer.   French stairs Speaking of lescalier, remember French people do not count their stairs the way Americans do.

Gertrude Stein Quotes

Gertrude Stein Quotes American expatriate writer, her Paris home was a salon for artists and writers between the two World Wars. She lived with her companion Alice B. Toklas from 1912 until her death. Selected Gertrude Stein Quotations It takes a lot of time to be a genius, you have to sit around so much doing nothing, really doing nothing. Everybody gets so much information all day long that they lose their common sense. Paris was the place that suited us who were to create the twentieth century art and literature. A diary means yes indeed. When they are alone they want to be with others, and when they are with others they want to be alone. After all, human beings are like that. Artists do not experiment. Experiment is what scientists do; they initiate an operation of unknown factors to be instructed by its results. An artist puts down what he knows and at every moment it is what he knows at that moment. It is funny the two things most men are proudest of is the thing that any man can do and doing does in the same way, that is being drunk and being the father of their son. The Jews have produced only three originative geniuses: Christ, Spinoza, and myself. In the United States there is more space where nobody is than where anybody is. This is what makes America what it is. Americans are very friendly and very suspicious, that is what Americans are and that is what always upsets the foreigner, who deals with them, they are so friendly how can they be so suspicious they are so suspicious how can they be so friendly but they just are. Communists are people who fancied that they had an unhappy childhood. Let me listen to me and not to them. The minute you or anybody else knows what you are you are not it, you are what you or anybody else knows you are and as everything in living is made up of finding out what you are it is extraordinarily difficult really not to know what you are and yet to be that thing. We are always the same age inside. Any one doing something and standing is one doing something and standing. Some one was doing something and was standing. Any one doing something and standing is one doing something and standing. Any one doing something and standing is one who is standing and doing something. Some one was doing something and was standing. That one was doing something standing. I do want to get rich, but I never want to do what there is to get rich. Silent gratitude isnt very much use to anyone. The composition is the thing seen by everyone living in the living they are doing, they are the composing of the composition that at the time they are living is the composition of the time in which they are living. I like a view but I like to sit with my back turned to it. A vegetable garden in the beginning looks so promising and then after all little by little it grows nothing but vegetables, nothing, nothing but vegetables. Money is always there but the pockets change. The thing that differentiates man from animals is money. If you can do it then why do it? The nineteenth century believed in science but the twentieth century does not. It is the soothing thing about history that it does repeat itself. Rose is a rose is a rose is a rose. Explore Womens Voices and Womens History Womens Voices - About Womens QuotesBiographiesToday in Womens History About These Quotes Quote collection assembled by Jone Johnson Lewis. Each quotation page in this collection and the entire collection  © Jone Johnson Lewis. This is an informal collection assembled over many years. I regret that I am not be able to provide the original source if it is not listed with the quote. Citation information:Jone Johnson Lewis. Gertrude Stein Quotes. About Womens History. URL: http://womenshistory.about.com/od/quotes/a/gertrude_stein.htm . Date accessed: (today). (More on how to cite online sources including this page)

Strategic Management in a Global Environment Assignment - 2

Strategic Management in a Global Environment - Assignment Example Other issues that may also arise include the lack of infrastructure which may result to challenges during distribution of the products and supply management. In order to conquer entry barriers, the market has to choose to go it alone, form partnership or employ local players. c) Strategies to build profitable position. After finding entry strategies, the next thing leaders should focus on is ways on creating defensible position that will meet the businesses long term goals (World Bank & International Finance Corporation, 2013). This can be achieved through understanding of their competitors, marking the target customers and finally through configuration of their local operations in order to deliver your capabilities efficiently. BRICS is an acronym that stands for an association of some five emerging global economies. The members of this association hail from developing countries or the newly industrialised countries. The distinguishing factor is that these countries have fast growing economies and they hold great influence on both global and regional affairs (Pant, 2013). Despite the praise the BRICS get from their commentators, they have received criticism as well. For instance, they are said to be defenders as well as promoters of developing states. BRICS is likely to face some issues in the coming decade due to a number of factors. For example, the West is yet to accept that the group is running by itself. With the creation of BRICS development bank, western analysts cited that BRICS states were very different and therefore could never agree. The other issue within the BRICS is the quantity of the stated issues in the Fortaleza Declaration as well as the Action Plan (Stuenkel, 2014). This is because some parts of the document were largely criticised. One scholar Alan Alexandroff wrote that the group was â€Å"almost breathtaking chutzpah† in condemnation of the groups’ unilateral action. He argued that â€Å"no state should

The history of united states Essay Example | Topics and Well Written Essays - 1500 words

The history of united states - Essay Example These differences emerge in terms of technological, cultural, and artistic change. History of the United States: Technological, Cultural, and Artistic Change The nature of progress throughout time is one of the fundamental differentiating factors between historical eras. While scholars contend that cultural and technological progress has been relatively uniform throughout human history, the explosion of industrial and digital technology throughout the 20th century constituted some of the most noticeable change in terms of lifestyle and culture. Indeed, an examination of the 20th century is impossible without an analysis of the significant progress that was achieved during the century. Through contrasting life during World War I and World II with life today, this essay constitutes a broad ranging investigation of technological, cultural, and artistic change within the United States. ... Life in the United States in 1911 lacked both modern radios and televisions (LeFeber). While radios existed during this period, it wasn’t until 1916 that the first radio emerged where individuals could change the station, greatly expanding the nature of entertainment and radio communication (LeFeber). There were no televisions or computers during this period of American history. One considers that without such technology the means of gaining news of significant cultural events could only be gained from newspapers. Similarly, it was very difficult to remain in contact with family or friends living long distances away, as modern telephone technology and email did not yet exist. In terms of movies, while by World War II there emerged sound films, individuals living at 1911 only could watch silent films. Another important technological consideration occurred in terms of transportation. While the first airplane had been invented at the early part of the 20th century, it wasnâ€℠¢t until 1919 that the first commercial flights emerged, and not until many years later that they would become an affordable option for most Americans (LeFeber). Of course, neither people living during World War I or World War II experienced aeronautical space shuttle technology. When considering technology in terms of lifestyle in 2011 United States it’s clear significant progress has been made since World War II. One considers one of the major changes being the ways that technological progress has changed the way people in American society interact. Today the emergence of social media technology has profoundly changed the way that people interact. Internet sites such as Facebook have made staying in contact with old friends and family as easy as walking to a computer. Similarly economic

Showing Respect Essay Example for Free

Showing Respect Essay As teachers, usually we have to deal with a lot of things, such as yelling in the classroom, running in the halls and the lack of respect. Nowadays, disrespect is filling our classrooms and parents do not do anything to put a stop to the situation. As teachers or human beings we do not have to confuse respect with fear, because our work is to give tools and knowledge to our students, not frighten them. Kids are not showing any type of respect to teachers. Being in front of the class to communicate with your students might be a really strong task, especially if your students do not pay any attention to you. But, what should we do? Should we yell at them? Would that change something? Respect is not about being afraid of the teacher. Bueno (2009) once wrote â€Å"A child may obey you simply because he is afraid of you. However, when a child understands that your rules and disciplinary actions are ultimately for his own good, he will obey you because he respects you. † It is really important for our students to understand why they should or should not do something. If the learn how to respect to others, they would be able to communicate with others throughout their lifetime. When I was in front of the classroom, I try as hard as I could to be supportive to my students, but sometimes they think you only want to dig on their lives. Usually when kids show strange behaviours they are looking for some attention or they have trouble at their home. If the kid do not show any respect, neither would do the teacher, or at least it would be more difficult to keep calm and maintain a good environment in the classroom. Kids would make everything to make me feel powerless, defeated and everything will make me lose my mind. So I start wondering what is going on or how they behave in their houses. The problem might be there. Schutte (2008) explained â€Å"Parents have to pick their battles. If your child wants to wear a shirt/skirt combo that makes her look like she dressed herself in a dark closet, you may ask yourself if its worth fighting her to get her to change her duds. On the other hand, if she wants to spend time with a boy in a dark closet, you might want to make a big deal out of that. The battles that you choose to fight will directly affect your childs level of isbehaviour. † You may ask why you want to do this, but clothes are not as important as dating a boy. So, either option is just to gain attention. If we find the root of the behaviour of the students is a family problem, we, as people, have two choices, work for them or keep against them. Either kids want attention or they are having problems in their house. We, as teachers, only have one option. Help them. Every time I see a troublesome kid I get instantly attached to him or her. I try to get close to them; to their friends and find out what can I do for them. Rich (1998) wrote† In this complex world, it takes more than a good school to educate children. And it takes more than a good home. It takes these two major educational institutions working together. † Without the parents’ support, you will be stuck in that spot. So we have to get the family involved in the learning process to reach out the success the children may achieve. I always work for the children’s success through the respect and I really expect he same from them. Our job as teachers is more than just give away contents. It is about giving lessons of life and spreading some values that might be helpful for them in their lifetime. That is our goal; show them they could be better. Explain them how great can they be, or how far they might go with just a little bit of work, not only with themselves, but also with their families. We just might be proud of them when we could see what they have accomplished and think that we were involved in their success.

Photography Review Essay example -- essays research papers

Photography Review Joel Meyerowitz spent the summer of 1976 and 1977 taking magnificent photographs, which he later published in 1997 in a book called â€Å"Cape light.† These photographs were taken in Cape Cod, Massachusetts around the Truro-Provincetown area in the summer. His book is full of marvelous photographs, which depict a typical summer up on the Cape. These pictures may seem beautiful to anyone. However, these pictures possess more meaning to anyone who has ever lived on Cape Cod or visited Cape Cod. Cape Cod is one of the most beautiful and meaningful places to me. From the time I was a baby on, my family and I have spent many wonderful summer in the Cape. My parent, have been going to Cape Cod, Massachusetts since they were first married. When I think of Cape Cod, the first thing that comes to my mind are memories of the same old little beach cottage my family has rented year after year. I think of Cape Cod and thoughts fill my head with the beach, water, sand, beach cottages, and hot summer days. When I look at Joel Meyerowitz’s book the photos almost come to life. The color and images are so real. The same thoughts that I have for the water, sand, and beach are expressed in Meyerowitz’s photos.   Ã‚  Ã‚  Ã‚  Ã‚  Joel Meyerowitz took his photographs with an 8†x10† view camera. The prints were in full size, made directly from the negatives without any kind of changes or manipulations. Joel Meyerowitz’s is a pictorialist. His picture are taken of scenery...

Psychology of Alcohol Essay

The word â€Å"impulsivity† means the inability for one to control his or her actions (the loss of choice). The impulsion to consume alcohol spans across all age groups and all sexes. This is caused by both physical and psychological conditions ranging from peer pressure to depression. It has since become a very serious problem contributing to a large number of deaths within the society. Psychology of Alcohol   Theory Experimental Setup and Procedures Result and Discussions References Appendix Psychology of Alcohol Use 4 Introduction This report is prepared to prove the psychological relationship between impulsivity and alcohol use. Impulsivity is a type of behaviour where a person acts on reflex rather than on controlled thought . It is usually manifested as an unconscious action and usually the person is not aware that he/she is doing anything. Alcohol use is the act of consuming alcohol regardless of the amount taken or applied. When there is a high impulsivity level for alcohol in an individual it leads to a condition called alcoholism. Theory The relationship between impulsivity and alcohol use is correlational and is caused by numerous factors. Psychology of Alcohol Use 5 Physical Factors Gender Men drink more and have more alcohol consumption problem than women. (Substance Abuse and Mental Health Services Administration [SAMHSA], 2005) In 2000, the American Psychological Association (APA) did a representative survey of 42,862 adults to prove that men have a higher alcohol dependency than women. Biological factors Genetics A meta-analysis of 38 studies found that women are more likely than men to report health problems when they have a history of out-of-control drinking, alcoholism, or alcohol abuse (Fillmore et al. , 1997). Psychological Factors Peer Pressure In a national survey of 20,000 teenagers, 80% of them claimed they started drinking due to pressure from friends. Psychology of Alcohol Use 6 Results American Psychological Association [APA], 2000) criteria to diagnose alcohol dependence, found a lifetime prevalence for alcohol dependence of 18. 6% among men and 8. 4% among women (Grant, 1997). There is a clear relationship between the people’s impulsion and the use of alcohol. It has been noted that there is a correlational relationship between a person’s impulsivity towards alcohol and the amount of alcohol consumed (the higher one’s impulsivity rate the more alcohol is consumed). It has also been noticed that one’s compulsion to consume alcohol is dependent on various factors one of which is gender. This is because men drink more and have more alcohol- related problems than women (Substance Abuse and Mental Health Services Administration [SAMHSA], 2005) Conclusion There is a clear relationship between impulsivity and alcohol use. Judging from the experiments this relationship is caused by various factors. Psychology of Alcohol Use 7 References Grant, (1997). Possible Contributors to the Gender Differences in Alcohol Use and Problems

Illegal Immigration Issues

Illegal Immigration Issues 1 Marcus Hallett AP Human Geography Immigration Essay 07 February 2011 How Should Politicians Decide on Illegal Immigration Issues? In the United States, immigration policy decisions are capable of gaining or costing this country trillions of dollars. Political choices now could change the future of millions of lives. Choices opposing immigration could cost the U. S. countless jobs, including those of native U. S. citizens and naturalized immigrants. Consider how Texas, Connecticut, Florida, and North Dakota handle this controversial issue. First, consider how Texas, a state on the Mexico-U. S. order, deals with immigration issues. It is estimated that 1. 7 million unauthorized immigrants reside in the state of Texas. (CNN, 2010) The state is currently considering new laws to require all immigrants to have proof of citizenship on their person at all times. This would also allow law enforcement officers to arrest anyone appearing to be from another country ( racial profiling) who do not carry citizenship papers with them. (The Huffington Post, 2010) Judging from local comments on the NBC Dallas-Fort Worth political news page, the overall view from citizens and politicians alike seems to be against immigration. NBC Dallas-Fort Worth, 2010) Now consider the immigration laws in Connecticut. In the city of New Haven, beginning in 2007, illegal immigrants were able to obtain ID cards from the local government. New Haven Illegal Immigration Issues 2 was the first United States city to offer this. (US Immigraton Support)Also in 2007, Connecticut became the eleventh state to offer illegal immigrants that graduate from high school eligibility to pay the in-state resident tuition to attend any of the state’s public colleges. Medina, 2007) This shows that the government in Connecticut seems to be fairly tolerant of illegal immigration and may be inclined to vote for immigration reform in support of increased immigration and naturalization. Next, look at immigration policies in Florida. Due to its proximity to the Caribbean and other Atlantic islands large numbers of immigrants, both legal and illegal, reside in the state. In late 2010 the Florida government proposed a law requiring law enforcement to check for valid citizenship on anyone thought to be an unauthorized immigrant when stopped for violation of another law. Liston, 2010) This shows that Florida’s government is becoming less passive on how it treats illegal immigration issues. Now, consider immigration in North Dakota. The United States Citizenship and Immigration Services estimates that there are fewer than 2,500 illegal immigrants in the state. (StateMaster. com)North Dakota, therefore, may have a more open viewpoint on the subject. When making decisions on immigration, politicians should take into consideration how their decisions affect people’s lives. If large scale raids occur it can cause psychological trauma to the families of those ar rested and deported. Notice what one author has to say on the matter: Raids inevitably affect kids†¦ Most of these kids are U. S. citizens and most are 10 and under. After a large-scale raid, community members scramble to find and rearrange care for the children†¦ Some immigrant families hid in their homes and basements for Illegal Immigration Issues 3 days or weeks following the raids because they were afraid†¦[These] experiences induce emotional and psychological problems, and behavioral changes like changing sleep patterns, loss of appetite, and more aggressive behaviors. In the most serious cases, they experience depression, separation anxiety, post-traumatic stress disorder, and suicidal thoughts. (Casteneda, 2007) Another thing politicians should consider when voting upon immigration laws is the economy. According to the American Immigration Council if unauthorized immigrants were legalized it could result in the US Gross Domestic Product to increase by at least . 84 percent. This would also INCREASE the number of jobs available in the US. Mass deportation of illegal immigrants could result in the United States Gross Domestic Product being reduced by 1. 6 percent. Over ten years this would amount to a loss of $2. 6 trillion. The Center for American Progress estimates that over a five year timespan the total cost of mass deportation would amount to $206 – 230 billion. (Immigration Policy Center and Center for American Progress, 2010) These choices also affect the workforce. If all immigrant dairy workers in the United States were removed, the U. S. economic output would be reduced by $22 billion, and 133,000 workers would lose their jobs, including legalized and native-born citizens. National Milk Producers Federation, 2009) It is evident that choices made within the next few years can shape the United States population, economy, and culture. If this key issue is not handled properly it could cost trillions of dollars, plunging the United States even deeper into debt. If politicians put aside their xenophobic, prejudice views and overly partisan stances and work together, this country could be Illegal Immigration Issues 4 pulled out of this deep recession and could become a strong, economically powerful force for peace. Illegal Immigration Issues References Casteneda, R. (2007, December 6). Five Questions for Rosa Castaneda. Retrieved from http://www. urban. org/toolkit/fivequestions/RCastaneda. cfm CNN. (2010, February 10). Fewer unauthorized immigrants in U. S. in 2009, government says. News, . Retrieved February 6, 2 011, from http://articles. cnn. com/2010-0210/us/illegal. immigrants_1_unauthorized-population-unauthorized-immigrants-pewhispanic-center-report? _s=PM:US Liston, B. (2010, August 11). Florida AG proposes tougher illegal immigrant curbs. Reuters. Orlando. Retrieved from http://www. euters. com/article/2010/08/11/us-usa-immigrationflorida-idUSTRE67A2XS20100811 Medina, J. (2007, June 2). Bill to Reduce Tuition for Illegal Immigrants Passes in Connecticut. The New York Times. New York. Retrieved from http://www. nytimes. com/2007/06/02/nyregion/02conn. html? _r=1 National Milk Producers Federation. (2009). THE ECONOMIC IMPACTS OF IMMIGRATION ON U. S. DAIRY FARMS (Survey). Retrieved from http://www. nmpf. org/files/file/NMPF%20Immigration%20Survey%20Web. pdf NBC Dallas-Fort Worth. (2010, April 28). Texas Rep Wants to Import AZ Immigration Law. NBC Dallas-Fort Worth. News, . Retrieved February 6, 2011, from http://www. nbcdfw. com/news/politics/Rep-Wants-AZ-Immigration-Law-in-Texas92305354. html StateMaster. com. (n. d. ). Estimated number of Illegal Immigrants (most recent) by state. StateMaster. com. Retrieved February 6, 2011, from Illegal Immigration Issues 6 http://www. statemaster. com/graph/peo_est_num_of_ill_imm-people-estimated-numberillegal-immigrants#source The Huffington Post. (2010, November 10). Texas Immigration Law Under Proposal Would Resemble Arizona? s Hard-Line Approach. The Huffington Post. Retrieved from http://www. huffingtonpost. com/2010/11/10/texas-immigration-law-wou_n_780933. html US Immigraton Support. (n. d. ). Immigration to Connecticut. US Immigraton Support. Retrieved February 6, 2011, from http://www. usimmigrationsupport. org/connecticut. html Marcus Hallett Digitally signed by Marcus Hallett DN: CN = Marcus Hallett, OU = Comodo Trust Network – PERSONA NOT VALIDATED Reason: I am the author of this document Location: Morristown, Tennessee, USA Date: 2011. 02. 06 21:51:47 -05'00'  © 2012 Marcus Hallett. All Rights Reserved.

How to Format Papers in MLA and APA

How to Format Papers in MLA and APA MLA and APA Essay Formatting Tips Writing services are growing in popularity among both students and authors seeking for a job. Becoming a professional essay writer looks impossible without knowing how to organize and format texts in all major academic styles. Knowing how to write a good essay is not enough to get scholarship as well as well-aid writing job. You are supposed to be an expert when it comes to formatting papers in APA, MLA, Chicago or any other style. Benefit from our simple guide on how to organize papers in MLA and APA. MLA formatting tips We should start with the core structural elements. Introduction is the first paragraph in your paper followed by the thesis statement. It should contain the following: Transition and the topic sentence; Arguments, proofs and evidence; A hook or a sentence that will wrap up the topic. Once you are done with the main paragraphs and conclusion, you need to handle the reference page featuring works cited. Use Times of Roman font type. The size is generally 12pt. Italic fonts are used to add some contrast where necessary. Start each new paragraph with eh 0.5-inch indents, while the text itself should have one-inch margins with double-spacing. Make sure each page of your essay has a header containing your name and the number that refers to the page. Do not create a separate title page when it comes to MLA style, unless it is indicated in the requirements to the assignment. Ensure a proper first page format with indicated author and instructor’s names in addition to date and title in the center of the page. The in-text citation should include the source name and the number of page. Do not put commas between them. APA formatting tips The core structural elements of the APA style include: A Title Page; An Essay Abstract; Body Paragraphs; A Reference List. You should place the abstract before the introduction paragraph. Place it on a separate page centralized and typed in Times New Romans 12pt. Make sure the abstract does not exceed 200 words with double-spacing. The intro comes as a brief summary of the major work where you need to highlight the key points of the essay. It should also cover the key aspects and claim disputes. The conclusion is not just a summary of the paper. It is supposed to encourage readers for further exploration and examination of the areas related to the topic. Include each and every source you cite in the reference list. The text size is generally 12pt. Italic fonts are used to add some contrast where necessary. Start each new paragraph with eh 0.5-inch indents, while the text itself should have one-inch margins with double-spacing. Do not create a separate title page when it comes to MLA style, unless it is indicated in the requirements to the assignment. Indicate the running head of the essay on the first page in addition to a full student’s name. Formatting in-text citations is a bit more complicated if compared with MLA. Here you need ti indicate the name of the author in addition to date of publication, page number. Commas should divide each point.

Definition of Deliberative Rhetoric

Definition of Deliberative Rhetoric Deliberative rhetoric (from the Greek- rhetor: orator,  tekhne: art), also known as  legislative rhetoric  or  deliberative discourse,  is  speech or writing that attempts to persuade  an audience to take- or not take- some action.  According to Aristotle, the  deliberative  is  one of the three major branches of  rhetoric. (The other two branches are judicial  and epideictic.)   Whereas judicial  (or forensic) rhetoric is primarily concerned with past events, deliberative discourse, says Aristotle, always advises about things to come. Political oratory and debate fall under the category of deliberative rhetoric.​ Deliberative Rhetoric Deliberative rhetoric, says A.O. Rorty, is directed to those who must decide on a course of action (members of the assembly, for instance), and is typically concerned with what will turn out to be useful (sumpheron) or harmful (blaberon) as means to achieve specific ends  in matters of defense, war and peace, trade, and legislation (The Directions of Aristotles Rhetoric in  Aristotle: Politics, Rhetoric and Aesthetics,  1999). Use of Deliberative Rhetoric    ArgumentArtistic Proofs and Inartistic ProofsThe Art of PersuasionExhortation Aristotle on Deliberative Rhetoric    [In Aristotles Rhetoric,] the deliberative rhetor must exhort or persuade his audience, his speech is addressed to a judge of the future, and its end is to promote the good and avoid the harmful. Deliberative rhetoric concerns contingencies within human control. The deliberative orator addresses topics such as war and peace, national defense, trade, and legislation, in order to assess what is harmful and beneficial. Accordingly, he must grasp the relationships between various means and the ends of experience and happiness. (Ruth CA Higgins, The Empty Eloquence of Fools: Rhetoric in Classical Greece. Rediscovering Rhetoric: Law, Language, and the Practice of Persuasion, ed. by Justin T. Gleeson and Ruth Higgins. Federation Press, 2008)     Deliberative rhetoric is  concerned with future events; its action is exhortation or dissuasion...Deliberative rhetoric is about expediency, that is, it is concerned with the means to happiness rather than with what happiness actually is; the special topics which inform debate about this represent what can be described as the Good, with what brings happiness.  (Jennifer Richards, Rhetoric. Routledge, 2008)   Deliberative Argument as Performance A good deliberative argument is a carefully timed performance. Unlike a work of exposition, which allows, indeed often invites, the reader to pause and study some part of it at his leisure, a deliberative argument gives the illusion of a controlled, generally increasing momentum, and its effect can be ruined by an interruption. The speaker uses every possible means to jog our attention- exclamations, apostrophes, questions, gestures- and to spur us ever forward, not only with series of tapered expressions but also by means of stimulating suspensions...Our speakers purpose is not so much to induce or enable us to remember the parts of his argument as to inspire us to cast a favorable vote when hands are to be counted: movere  [to move] rather than docere [to teach]. (Huntington Brown, Prose Styles: Five Primary Types. University  of Minnesota Press, 1966) The Primary Appeals of Deliberative Discourse All deliberative discourses are concerned with what we should choose or what we should avoid...Are there some common denominators among the appeals that we use when we are engaged in exhorting someone to do or not to do something, to accept or to reject a particular view of things? There are indeed. When we are trying to persuade people to do something, we try to show them that what we want them to do is either good or advantageous. All of our appeals in this kind of discourse  can be reduced to these two heads: (1) the worthy (dignitas) or the good (bonum) and (2) the advantageous or expedient or useful (utilitas)... Whether we lean heaviest on the topic of the worthy or the topic of the advantageous will depend largely on two considerations: (1) the nature of our subject, (2) the nature of our audience. It should be obvious that some things are intrinsically more worthy than others.(Edward P.J. Corbett and Robert J. Connors, Classical Rhetoric for the Modern Student, 4th ed. Oxford University Press, 1999) Pronunciation: di-LIB-er-a-tiv

Human Resources Essay Example | Topics and Well Written Essays - 500 words - 6

Human Resources - Essay Example This paper is going to unveil various recommendations for how organization should staff its operations by focusing on decisions pertaining to staffing levels and quality. Taking into account the Tanglewood case study, which is a chain of retail stores featuring items such as clothing, appliances, electronics, and decor we realise that Tanglewood retail stores have taken into consideration the aspect of quality, durability and as well taking care of the customer’s preferences. For an organization such as Tangle to staff its operations by focusing on decisions pertaining to staffing levels and quality, a mission statement should be availed to act as guidance as far as effective service delivery is of concern. A mission is termed as an action statement that gives customers an overview on how the prevailing organization like in our case Tanglewood works towards realizing its vision. Tanglewood have executed its mandate through visionary actions and this is evidence through its statement that states that â€Å"We are committed as a company to providing maximum value to our customers, shareholders, and employees. We will accomplish this goal by adhering to the core values of responsible financial management, clear and honest communication, and always keeping performance and customer service in the forefront† Every emerging business globally is characterized by a dream and a vision. In order to progress and grow financial for the purpose of profit maximization, it is not the matter of summing up money but incurs taking into consideration customers preferences and serving them well (Rothwell, and Stavros, and Sullivan, and Sullivan, 23-27). For an organization such Tanglewood to succeed well, core values should be unveiled. The aspect of underpin works when the prevailed philosophy of business is taken into account and core principals executed as well. Going by the history of Tanglewood, its process of growth has been quick in the last 5 years. Various reason

Reflective Thinking. Easy Jet on airline markets. PESTEL And SWOT Essay

Reflective Thinking. Easy Jet on airline markets. PESTEL And SWOT Analysis - Essay Example This step involves revisiting experiences and knowledge with respect to the topic in question and why and how one performs the task. It involves examination of values, beliefs, assumptions and attitudes. Reflective thinking helps clarify and recognise the connection between what one knows and learns (TLC, 2008). Figure 1: The Thinking Process (Source: TLC, 2008) The reflective report prepared aims to demonstrate my knowledge derived from the projects on Easy Jet and various sections like business environment, PESTEL, Porters Five Forces and other relevant theories which were used in the project. Findings from the Report Based on the project made on Easy Jet, I have found that Easy Jet is regarded as a low-cost operator and is performing well in Europe. It operates internationally and also in a domestic airline market. It aims to becomes the best and the cheapest airline operator in the world. The airline faces tough challenges from its competitors such as Ryanair, British Airlines an d others. One great impact which I have noticed is that with the coming up of low-cost airlines, travellers prefer to travel by air rather than by bus, train or other means of transport. However, it should also be noted that along with low prices the airline should also be able to provide a level of comfort for the passengers so that the passengers feel comfortable while travelling, and I think the airline will be able to retain its customers in a positive way. I have analysed the business environment with the help of tools like PESTEL analysis, SWOT Analysis, Porters Five Forces along with operational management, supply chain and micro economic factors. In the process of using Porter’s Five Forces – a tool taking into consideration five important forces and helping determine the level of attractiveness in a particular industry – it was learned that the airline industry cannot be considered to be attractive because of the many unfavourable economic conditions pr evailing in the airline industry. The cost of entering is high and maintenance of airline is also a costly affair (on the other hand, it reduces the threat from new entrants in the airline industry). The bargaining power of buyers has the potential to result in a threat because of the competitive price offered by other airlines. It has also been seen that a threat of substitute is pretty high, as with the existence of other transport means such as buses, trains, cars, etc, passengers prefer to travel rather than to spend almost the same or a slightly higher amount on more expensive means of transport. Reflective Statement While conducting the analysis, I have learned that the above tools form an integral part of any analysis and have helped me understand the impact of various factors on the organisation. The first framework which I have used to analyse the airline industry is PESTEL analysis; this is because PESTEL takes into account the industry as a whole and analyzes political fa ctors which might impact the industry, as well as economic, social, technological, environmental and, lastly, legal factors. Why PESTEL Analysis? PESTEL gives an overview of the industry and is necessary to conduct, as it helps organisation to take the advantage of the opportunities; it also has the potential to minimise the threats. In the process of conducting the project, I have understood that PESTEL analysis can be carried out in relation to any form of business and industry, and it is one of the most important tools through which the companies evaluate the external environment and make necessary changes to fit the competitive environment and to survive in it.

Risk Template Essay Example | Topics and Well Written Essays - 750 words

Risk Template - Essay Example The subsequent analysis of the differences or variances and the action taken are a vital part of the control mechanism. III. Internal Risks. These risks have a great impact on the project and its success, but they can be easily eliminated and avoided. To achieve the task requires clear definition, good planning, clear roles and responsibilities, appropriate resources and regular reviews as the project proceeds. IV. Quality Risks. There is even evidence that, despite the formal utilization of quantified cost-benefit approaches, the practical implementation of safety and quality may be achieved by informal means. A new or changed design can be costly, as it may need new tools, or new layout of works and employees may have to be retrained (Crouhy et al 2000). Quality policy must be formulated in terms a designer can understand and act upon. V Resource Risks (Baseline schedule is closely connected with the efficiency levels which are driven by the normal productivity that can be expected from the type of person or equipment allocated to each activity, and the efficient allocation of the person or equipment is driven by the project schedule) Risk Low Probability Medium Probability High Probability High cost of raw materials in future (needs additional changes in design) X New (innovative) materials appeared in 3-4 years X VI Schedule Risks. Breakdown is not chronological and does not involve itself in worrying about what has to be done, it merely breaks down the objective of the project into some sensible and convenient groups (Frame, 2002). Also, it is important to note that within each department managers will find a hierarchy translated into a part of the project schedule structure. Risk Low Probab

Key Issues Influencing Localization Commerce Essay

Key Issues Influencing Localization Commerce Essay The speed at which international business takes place has increased substantially and international managers need to react more quickly to economic, strategic and organizational imperatives than in the past as it is more costly to make mistakes today. The cost of reversing a decision due to the speed of international business makes making such mistakes extremely costly as while firms fix problems, competitors surge ahead. Standardization of MNCs is usually defined as standardization of subsidiaries towards following in line with HQ practices. Successful chains such as Mc Donalds have standardized products and management practices across the world and at the same time allowing for a local adaptation to the practices to suit local needs. Most MNCs commonly localize their marketing, promotion and distribution practices even though they have a global advertising strategy. Integration/responsiveness debate cannot be resolved by declaring one position more important that the other (Bartlet t Goshal). To be truly successful in the globalized world, MNC are required to balance between the two. Multinational companies must decide whether to manage their subsidiaries based on local culture or to make them all in line with the global standardization and decide which route is more effective and efficient for them. MNCs have considerable advantages compared to local based companies as they have previous experience from home countries and managerial knowledge and spread best practices around the world (Martin Beaumont, 1998). Host countries however pose several new factors that managers must consider to counterbalance the effect of standardization (Quintanilla and Ferner, 2003). Changes in the strategic orientation of MNCs as reflected in increased levels of interdependencies between organizational (sub-) units will thus rely on IHRM to help achieve this balance. HR management is considered to be the most sensitive to local context (Gooderham et al. 1999). Pressures to adopt global strategies require higher level of global intergration of key HRM -processes. Many MNCs have moved towards more deeply integrating these HRM practices but face resistance due to local culture, legislation and tradition (Lindohlm et al. 1999). Different approaches to HRM in MNCs are closely related to international strategies of the firm (Downling et a. 1999; Scullion 1999). For example, companies with an ethnocentric approach grant little power to their foreign subsidiaries and key positions are fulfilled with PNC nationals, i.e expatriates. For example, Aeons key staff in Malaysia are fulfilled by Japanese expatriates. On the other hand companies with polycentric approaches allow major decisions to be made by local employees and key positions are held by local staff. This leads to more localized solutions in the HRM. Regiocentric and geocentric approaches are simi lar where key positions and solutions are decided by staff of the same region or location. The key issue is the extent to which MNCs should take their global integration (standardization) versus local responsiveness. International management is complicated due to the dimensions involved and the difficult issues of strategy formulation and implementation. Multinational managers however need to identify the opportunities hidden in the complexities of such international situations. This paper will be divided into two parts, the first examines the key issues that influence the degree of localization. Secondly, the paper examines global strategies towards increasing global standardization of HRM while balancing localization so as not to compromise local responsiveness. In both parts, the paper will go examine the role HRM plays towards achieving standardization and localization. Thirdly, it will examine situations of when best to move towards localization rather than standardization and vice versa. 2.0 Key issues influencing localization Distinct local culture and motivation for local employees may not be similar to that of the home country making it difficult to apply similar incentives and expect the same outcome. Hofstede described national culture as the collective mental programming which distinguishes one nation from another. The issue is how much influence cultural differences would bring to the workplace. Different approaches towards collectivism and individualistic cultures, according to Hofstedes will create a number of negotiation points for managers to consider. Some cultures are individualistic where working as an individual is more appreciates whereas some are collectivist. Human resource management has aspects that are legally and culturally determined by the host country but is still responsible for the strategy and implementation plan (Stone, 2008). It therefore must determine what sort of strategy would work in the host country. For example, in Hong Kong as a measure of reducing staff turnover, HRM offered a $1000 increment towards a dental plan, as a result the companys turnover reduced by 4% (Medland, 2004). While such a proposition may not work across other countries, it indicates that managers need to be aware of the different motivations in different countries and why pay and work conditions should not be standardized in MNCs. Research needs to be done to identify motivations similar to the dental work scheme in Hong Kong. There are three different perspectives for understanding diversity: the cultural perspective, the institutional perspective and the network perspective (Evans et al. 2002). In the cultural perspective, individuals are cultured through a socialization process where they instill values and beliefs with which he uses to interpret the world also known as mental programming (Hofstede 1985). It is therefore inappropriate to take management practices developed in one culture and apply them on another and expect the same results (Hofstede, 1985). Cultural differences need to be taken into account, as some of these practices may not be well received in the new subsidiary. Members of that subsidiary may view these kind of practices as unusual and it may not be well received and lead to unexpected consequences hindering a subsidiarys performance. From the cultural perspective extensive global standardization of HRM-practices, will not be an easy fit between organizational practices and the loca l culture. However, the cultural perspective does not take into account the ability of people from different cultures adapting to foreign practices (Evans et al. 2002). The institutional perspective takes a broader view of the national context where it identifies that the key to understanding business in a foreign country lies in the correlations between financial, education, legal, economic, and political systems (Evans et al. 2002). The extents to which MNCs are able to implement their global standards are closely tied to the nature of these institutions. For example, the relative strength or weakness of these institutions in exerting influence on the ability of an MNC to import its own approaches to HRM. This is often the case when MNCs try to put expatriates in key positions leaving local staff in the more menial positions. Often these institutions will exert influence and move towards forcing MNCs to train or employ staff to fill such positions. The network perspective indicates that MNCs are not only influenced by the social norms and cultures of their home country but also by industry standards (Evans et al. 2002). This influences the amount of standardization able to be implemented by MNCs or forces them to provide such standardization. The cultural and institutional perspective help identify the localization needs within the HRM-function; the network perspective identifies the role of interorganizational networks in defining the nature of industries and organizational practices. Key reasons for a localization approach within HRM include issues such as being responsive to the local authorities and institutions. Keeping up with public opinion by providing benefits to the local populace such as job opportunities and providing a higher level of organizational commitment among locals are also prime reasons for localization of HRM practices (Evans et al 2002). However, there are often problems with this as finding suitable candidates with the necessary skills may prove difficult. For example in China, a major problem is the lack of suitable candidates given a shortage of finding mid-level and top-level leadership. http://www.bizresearchpapers.com/17[1].Plessis.pdf 3.0 Global strategies toward increasing global standardization A major issue that international managers face is forces that require both local responsiveness and global integration of subsidiaries with the overall structure of an MNE. MNEs must find ways to combine their firm-specific capabilities with local knowledge to create the best value proposition to suit the local culture and its needs. Some subsidiaries have created a layer where they have been isolated from the overall structure of an MNE that it is unlikely to cooperate and share knowledge with other units of the MNE. This is particularly the case where subsidiaries have competed with each other for resources from headquarters which promote inter-unit rivalry (Fairclough and Boussebaa, 2010). MNes need to make use of the strengths of its internal network set up across its subsidiaries. Managers have to incentivize compatibility among internal agents and incentivize coordination between its internal agents. The challenge for international managers is to foster a sense of coopetition b etween these subsidiaries and designing control structure to implement to foster this relationship. If designed incorrectly, these structures have the potential to create a conflict of interest in the subsidiary, causing it to focus its resources to its own benefit rather than that of its parent company (Clark and Geppert, 2010). To create value, parties or units cannot act in isolation. They have to recognize their interdependence (LAdo, Boyd Hanlon, 1997). Within a multinational enterprise, inter unit coopetition occurs where cooperation and competition occur simultaneously as subsidiaries are enticed or enforced to collaborate but encounter conflicts arising from competing for the limited resources offered by the parent. Even within the same parent umbrella, subsidiaries rarely share similar interest in all aspects as a result of rivalrous pressures from heightened local responsiveness and national adaptation particularly for MNEs emphasizing on multidomestic strategies. Therefo re, managers need to create a flow of the sharing of knowledge and cooperation so that subsidiaries can leverage on the distinct core competencies of other subsidiaries. Interest in a standardization approach has been increasing due to the globalization. Global integration has become more popular and is becoming a necessity in a number of markets to stay competitive where decentralized strategies were more popular previously (Evans et al. 2002). Using a global strategy approach has several drawbacks; the main weakness is the weakness in the firms ability to respond to the changes in the market (Evans et al. 2002). Creating harmony between global strategy and national response is inevitable (Hammerly, 1992). There has to be balance between standardization versus the localization as fully localizing a subsidiary does not make full use of the core competencies and skills that an MNC should leverage on to separate itself from the local competition. A critical method of doing so is to determine what belongs to the core of the organization and what does not. This will enable firms to integrate global activities appropriately and also adapt local activities efficiently. This core should be replicated throughout the firms subsidiaries worldwide. Global standardization does not mean the synchronizing all areas of a firms business, but may be limited to a certain product, function or value chain segment. Therefore, while adopting a global strategy, MNCs still have the option of changing particular areas within the operations so that they do not disrupt the culture of the organization while still being able to keep their core competencies. Giving power to the subsidiary also helps the MNC keep the standardization of the key sectors of the business while allowing subsidiaries to make decisions that need local adaptation. For example, looking at KFC in China, it can be observed that the power to make changes by the subsidiary has allowed them to take a considerable lead in comparison with its competitors. They allowed an adaptation to the market for its menu to better suit the local tastes, however they maintained the core elements of the b usiness which is the supply chain and the business model. The development of international HRM can be divided into a four-phase organizational life cycle (Adler and Ghadar, XXXX).The central idea is that firms should find the best fit between their environment, strategy and human resource policies. The following summarizes some of the suggested links between the phases of internationalization and HRM. Phase Description Domestic Foreign markets served by exporting unchanged products. No real international HRM International Products developed to fit local needs. Expatriates fill general management and important posts in subsidiaries. Locals occupy roles which need understanding of local conditions. Multinational Worldwide coordination used to achieve economies of scale. Selection focuses on best person for international management roles. Aim is to develop a management corps who shares organizational values to help achieve integration. Management development is the spearhead of International HRM. Global High quality at minimal cost through global integration and local responsiveness This analysis shows the flow of how an MNE develops its understanding of international HRM, the focus of HRM shifts from the management of expatriates to the development of international management. This highlights the role in which HRM plays in developing individuals within the company so they build up a bank of knowledge from exposing these individuals to trips to overseas subsidiaries (Kamoche, 1997). This indicates the role of HRM in developing individuals so that they are able to experience different work cultures and be able to adapt. Having experienced these work cultures of different subsidiaries prepares the expatriates for culture shock and being able to work in different work cultures. This allows them to better facilitate standardization as they would understand the practices that would be best accepted in that particular culture after being exposed to it. 4.0 Levels of standardization vs localization In order to be globally competitive, MNCs must make the decision of when to best make changes to the subsidiaries in terms of the level of standardization and localization. The following points will discuss the issue. Companies must ensure that they focus on the core competencies and replicate these core competencies across its subsidiaries as they are key to separating themselves from their competitors. Without this unique trait, there will be little to differentiate themselves from their competitors and may be detrimental to the success of the company. In this highly competitive market, it allows competitors the opportunity to gain market share. Therefore, when core competencies are being considered, MNCs need to use standardization. This makes full use of the very core strengths that identify a company as a leader within an industry. However, the term core competencies should be used selectively and consider that not everything within a company should not be considered a core comp etencies. Whenever core competencies are not involved and when subsidiaries have a need to adapt to specific local cultures or institutional circumstances in order to be successful in the particular field, then MNCs should consider allowing firms to conduct localization. There are several schools of thought that propose several strategies towards the degree to which MNCs should standardize or localize. Some alternatives are provided to balance between the extremes of fully localizing the company or standardizing it. (1) The adaptation strategy where a basic strategy is is adapted to meet market forces and needs but never to the degree of a localized strategy. This means that the marketing mix is only changed to a certain extent and adjusted to the local situation when needed (Hovell Walters, 1972) (2) Sub global strategy where clustering foreign markets into groups which are more or less similar and standardizing them according to region (Hovell Walters). (3) Worldwide segmentation strategy where customer segments exist worldwide and can be offered a standardized product (Fatt, 1967) An example of this would be Coca Cola and Apples worldwide segment. (4) Combination and mixed strategies where global companies can offer both worldwide strategies and local strategies to benefit from both (Hovell Walters, 1972). Another opinion posed by Quelch Hoff is that firms are able to standardize global strategy up to a certain degree and upon which they adapt marketing strategies to suit local differences (Quelch Hoff, 1986). This is more visible when viewed from a marketing strategies basic components of the 6ps: product, price, place, promotion, power and people (Kotler, 1986). Each marketing component can have its own standardization and at the same time still be tailored to suit local needs. For example, in terms of price, having a standardized product across all subsidiaries but altering price to suit the local markets price points is a common practice within MNCs such as PG. Companies like Unilever, Nestle, Proctor and Gamble follow a mixed approach. They have standardized offerings in terms of their brands, but they blend and adapt their 4Ps to suit the needs of the local culture. Their offerings are generally standardized but t he implementation strategy local (http://nptel.iitm.ac.in/courses/110105029/pdf%20sahany/module%207l-36.pdf). Penrose, E. 1959. The Theory of the Growth of the Firm. New York: Oxford University Press BBC. (2010). BBC Persian. Retrieved 10 3, 2010, from http://www.bbc.co.uk/persian/iran/2010/09/100928_l38_iran_majles_ahmadinejad.shtml Unilever. (2010). Introduction to Unilever. Retrieved 2010, from Unilever: http://www.unilever.com/aboutus/introductiontounilever/?WT.GNAV=Introduction_to_Unilever Hofstede, G. (1980) Cultures Consequences: International Differences in Work-related Values. Beverly Hills, CA: Sage.

Bnl - When I Fall Poetry :: essays research papers

â€Å"When I fall† is a lyrical song written by Steven Page and Ed Robertson of the Barenaked Ladies. It is about a window washer who is at a critical moment in his life. The song is structured in such a way that a progression and transformation is seen in the window washers troubles from worrisome to life threatening. The window washer is the persona of the poem, and in the first stanza he expresses a fear. He is somewhere he doesn’t want to be and is scared. This is followed by the chorus of the song in which it is made clear that he wants to make a change in his life, but is afraid of failure. At this point the window washers troubles take on the form of deep mental anguish where he resorts to prayer and laments on the physically and mentally troubling aspects of his world. In the next stanza, the window washer comments on the prestige of the boardroom he looks into as he washes the windows. Here he addresses the change he wants to make in his life and states that he would like to swap places with the business men in the room. However, he realizes that this is impossible because they would never agree to lower themselves to the stature of a window washer. When he realizes this, his thoughts become radical and he contemplates suicide. By the end of the song however, he pulls himself together and realizes that what he does and who is does have some value in the world. All of this is brought to the reader by an abundant use of figurative language throughout the song. For Instance, the scaffold the man is standing on symbolizes his position in life (he is scared and wants to escape. In the third stanza, after describing the problems with his world and how he prays, he curses the windstorms. This is actually a metaphor for his mental confusion and despair. In the next stanza, the prestige of the boardroom is made evident by the allusion of it towards a pharoahs tomb. We know in the end that he has pulled it all together when he calls his â€Å"crystal clear canvas† (the windows) a â€Å"masterpiece† . He has given value to his work and thus, value to his life. The sonf has a definite rhyme scheme which lends itself well to the theme of the poem.

Campare and Contraste Essay

In his article â€Å"Driving While Stupid,† Dave Barry shares his experience of bad drivers. He talks about many scenarios that are taking place in many places. He first starts by stating that downtown Miami is home to the worst drivers. He claims that although some may try to say otherwise, that there is no way to compete with Miami on the worst driver scale. Barry backs up his clam by giving examples of how he has driven in every major U.S. city as well as in Italy, where there is only one traffic law, in an Argentinean city of Mar del Plata, literally meaning â€Å"Cover your  eyes,† and in China, where buses ‘encourage’ people to get out of the way. He says he has seen many insane drivers and situations, but that didn’t stop him from being surprised with one of his own experiences; the night when a driver in a convertible on the interstate I-95 was weaving back and forth going maybe 600 miles per hour. The observation Barry makes is that the driver was watching a music video on a video screen installed in his sun visor. Barry goes on to say that there are many drivers who distract themselves by cell phones, reading, eating, etc, while driving, but at least, unlike the guy on the interstate, they are able to see the road from time to time. The level of comedy that Barry used in his article is high. By using deliberate and obvious exaggeration and sarcasm to convey the fact that drivers should pay more attention to the road, and less to other crazy activities.

El-Al Marketing Analysis

El-Al Marketing Analysis El-Al Marketing Analysis Table Of Content Chapter 1: Introduction Executive summary†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦4 Bibliography†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 5 Chapter 2: An overview of the company Overview of the company†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦6 History†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢ € ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦7 Definition of the business†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 8 Chapter 3: An analysis of the company’s business environment Firms industry and macro environment†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 9 The PEST Model†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 10-12 The industries competitive situation using Porter’s 5 Forces†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦. 13-15 Market segmentation†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â ‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦. †¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦16-17 ELAL’s Attractiveness †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦. †¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦17 Chapter 4: The Company’s Marketing Overview Mission Statement, Objectives and Values†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 18 Marketing Mix (Four P’s)†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 19 SWOT Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 0 ELAL’s main problems†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 21 Chapter 5: Recommendations and Summary Is the Company’s Marketing Mix in – tune with its markets and its objectives?†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 22 Solutions to ELAL’s main problems†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦. 22 Summary and Conclusions †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 23 Appendix 1 – Boeing†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 24 Appendix 2 – Code Sharing †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 25 Chapter 1: Introduction Executive Summary 1. ELAL is the leading airline in Israel. In the past it was a government owned company until privatization commenced on 2003. 2. ELAL owned several dozen aircrafts, which are used for international and lately national flights as well. 3. ELAL hires thousands of employees and has several subsidiaries as well. 4. ELAL's narrative is defined by the ideal of being the number one airline for passengers from and to Israel. ELAL is constantly walking the thin line regarding the political status quo. ELAL maintains its religious crowd by keeping the Shabbat on one hand, and losing potential revenues by doing so. This narrative is implemented in the outline of ELAL's marketing agenda, ever claiming that it is Israel's national company and by launching numerous patriotic campaigns. As part of this agenda, ELAL serves kosher food as default. 5. ELAL is in a satisfying financial situation. ELAL is growing constantly; revenues, stock value, ROE and net value are growing in a healthy manner. The company survived impressively the latest financial crises. 6. ELAL prices its flights relatively expensive, offering the passengers non-compromising security, safety and service standards. As part of this agenda, ELAL keeps its technology in a state of the art level, using new and improved American planes. 7. ELAL offers transparent and non-transparent services, such as constant flyer benefits on one hand and code-share agreements on the other. ELAL could â€Å"hide† its disadvantages by exploiting the benefits that globalization offers, with emphasis on international collaboration and offering combined services to its clients such as hotels, car rentals and others. 8. ELAL's current and future challenges will be defined and influenced by the constant entrance of national and international competitors. ELAL will have to emphasize its advantages, maintain its technological and marketing images. Bibliography http://en. wikipedia. org/wiki/El_Al http://www. bizportal. co. il/shukhahon/bizcompbaalsump. shtml? p_id=1087824&am p;c_id=1152 http://www. elal. co. il/ELAL/Heasbrew/States/General/ . http://www. elal. co. il/NR/rdonlyres/2D943294-0735-4E30-9C7C-9FCDA40B23E7/0/FactSheet20092final. pdf http://www. youtube. com/watch? v=8nPXttPmNE0 Chapter 2: An overview of the company Overview of the company EL-Al (hereinafter â€Å"the company†) is one of the greatest Israeli symbols. It was one of the most famous trademarks of the small state. The company's story intertwined with Israel's origins. The company is operating in a â€Å"national† state of mind, aiming towards patriotic emotions based on the Israeli narrative of pride, safety and security. The company markets and considers itself as a national service provider, submitting itself to the whims and needs of the country. Not once the company has been involved in security or social operations (the joint confidential operation of bringing Ethiopian Jews to Israel), even in the price of losing money (i. e. not flying on the Shabbat), all in order of keeping the image of the national company. The company traditionally operated international flights alone, but lately it operates domestic ones as well. The company's headquarters and mother- airport are located in Israel's international airport â€Å"Ben-Gurion†. The company has evolved and changed throughout the years, and has varied its basic definition from a government organization to a private company. The privatization has been complete mid-2000's (that is less than 50% of company shares are kept in by the government). The 2nd decade of the 21st century will colored by security issues, ever growing competition and the continuation of the privatization process. It will be the first decade in the company's history that it will have to deal with strong competition over the Israeli customers, since the monopoly is finally over. EL-Al will have to adapt, and has already started, to a ruthless competitive market. This paper will deal with the company's strategies and marketing agenda and status. History â€Å"EL-AL Israel airways LTD. † was incorporated and became Israel's official airline company on November 1948. The company was incorporated as a national company fully owned by the government. The company's fleet was based on second hand American manufactured airplanes. In the first couple of years the company made only commercial passenger flights, and since 1950 it commenced cargo flights as well. The D. N. A of the company was heavily influenced by the political scene in Israel, creating an ongoing non-Sabbath flying and kosher food serving. One more influence that helped to position the company's image in Israeli society was â€Å"patriotic† and historical flights: bringing Jewish communities to the new states, from Arab countries and India. One memorable flight was the one bringing Nazi war criminal Adolf Eichmann. In the mid 50's EL-Al conducted two several actions: transatlantic flights and the purchasing of British airplanes. Later on a purchase of Boeing 707 was made. On 1960, for the first time, EL-Al became profitable. The 60's were a successful decade for the company, growing from year to year and demonstrating respectable financial figures. The good fortune of the company commenced at the end of the 60's. Security issues were magnified due to several terrorist attacks. EL-Al took some adventurous decisions, starting with the purchasing of expensive Boeing 747 aircrafts. The latter purchase was too expensive for the short run, as expenses exceeded revenues in a large magnitude. On top of things, due to inner political reasons EL-Al suffered strikes and some other political influences (see chapter). The most outlined event of the 80's was the collapse of the iron screen, revealing a wide spread bundle of new flight destinations. The 1990's were a decade of coming changes, as privatization voices started to be heard. These voices were boosted thanks to the uprising charter flights and decreasing numbers of tourists in Israel. Another major negative effect was the 25% increase in fuel prices. The uprising competition and environmental changes forced the company to tend towards the inevitable step of privatization. The privatization of EL-AL commenced in 2003. 15% of the company was offered to buy in the Tel Aviv Stock Exchange. This process continues as more and more shares held by the government were sold to the public. Definition of the business EL-AL is a publicly traded airline company. It is traded on the Tel Aviv Stock Exchange (â€Å"TASE†). EL-AL provides international and domestic flights. It also provides shipping services and touristic ones as well. General Details The company owns a 37 aircraft fleet, all manufactured by Boeing (737,747,757,767,777). The company flies to 38 non-stop service destinations worldwide and has 440 weekly departures. The company employs 5,847 workers and is one of the biggest in Israel in that factor. The company has business relationships in the form of code-share agreements () and domestic service tourism providers. The company has a frequent flyer club. The company conducts its financial reports by IAS 34, and has adopted the IFRS international code. The company is owned by several owners besides the public, and some of its owners are investment houses. The full control list is as follows: The company has increased its equity from 2010 q2 to q3 by 51. 65%, its revenues by 12. 57%, ROE by 81. 81% and net income by 186%. Chapter 3: An analysis of the company’s business environment Firms industry and its macro environment The business environment in which ELAL is performing is the civil international aviation arena from and to Israel. Political Environment – The company competes with other 103 flight companies that work within the Israeli territory. ELAL, which started as a governmental company, worked and still working according to the government decision since 1977, this decision, determined that ELAL will not work or fly neither on Shabbat nor on Jewish holidays and therefore it does not fulfill its maximum revenues potential. ELAL is the leading aviation company that works within the Israeli territory flying in and out of Israel. Social Environment – ELAL owns several subsidiary companies, which deal with a variety of complementary goods and services for the aviation world. One its main fields is cheap flight to Europe operated by the subsidiary company – San d’Or, which in 2009 increased its revenues by 2%, comparing to the previous year. Another major field is the food industry provided by the subsidiary company â€Å"Tama†m & Burenstein Catering†. This company deals with producing and supplying food to airplanes – controlled by ELAL’s management. ELAL has many more subsidiary companies in the following areas: renting flight supplies, transportation of cargo and maintenance, selling duty free products and converting currencies during its flights. Seasonal changes in this area and the fact that the world is becoming a global village forces ELAL to adjust itself to a hostile and competitive business environment. It obligates ELAL to recognize new niches in the market, following persistency in finding new company skills, improvement in existing ones, and adjusting human resource. These factors can bring ELAL to be a leading company with a competitive advantage that will keep it ahead of its competitors. The PEST Model Political * ELAL, as a governmental company that was privatized (2005) still relies on political decisions affecting its business choices. One of the best examples is that the company was anchored in the Government Companies Law. As a result, there is a consistent political intervention when referring to taking business actions. A few years ago, ELAL had to decide whether to stick with one airplane supplier – the American Boeing (Appendix1) – and to renounce the European airplane supplier – Airbus. After examining the business aspect, it decided to equip itself with the Airbus airplanes due to their more attractive price and cheaper maintenance costs. However, in 2004 the U. S. overnment pressured the Israeli government (ELAL’s owner back then) into working exclusively with Boeing and therefore ELAL did not have any other choice but to do just that. * Until 1992, ELAL flew seven days a week until a political decision was made – to prohibit flying during Shabbat and Jewish holidays. As a consequence, ELAL’s operational time decreased by 15%. In fact, after 2005 when the company w as privatized, it was decided that even though they were no obligated to do so, ELAL would keep the Status-Quo by respecting the Shabbat law (a strategic way to gain religious public adherence). Israel is geographically located in one of the problematic areas in the world, surrounded by hostile Arab countries. As a consequence, ELAL is forced to extend its flying course to its different destinations. The fact that Israel does not have good relations with many countries in the world, limits ELAL’s destinations. Moreover, the delicate security situation in Israel forces ELAL to make excessive security examinations within Israel and overseas. This security policy creates a massive cost to the company. As a result, today ELAL is well-known for its security achievements. Economical * The Global Village – the world is becoming a big global village. People are flying more and more, from and to many places. As a consequence of improvement in financial opportunities and shorter flight duration, they divide their vacations into many small vacations during the year. This economical factor brings to abundance in the financial situation in general and in the flying industry in particular. Nowadays ELAL is focusing on international destinations being affected by the world wide economical changes, such as last financial crisis in 2007. The competition with many other flight companies is growing intensively. ELAL must take action in order not to fail in the competition, usually this means either to lower prices drastically or reducing operating expenses. * There is an ongoing decrease in the incoming tourism for the last decade. Due to security and political situation in Israel, many tourists prefer either to fly with foreign companies or not to fly to I srael at all. According to statistics, in 2009 2M tourists visited Israel, a decrease of 6% from 2008. * Increase in gasoline prices had raised ELAL’s flight tickets prices by 5% to 10%. Social The financial recession was supposed to decrease the financial options to the public and so decrease the amount of Israelis traveling abroad. Nevertheless, there has been a large increase in Israelis travelers overseas at about 10% a year. This fact shows the change in Israeli consumption habits. It seems the Israeli, men and women, have more free time than ever which allows them to plan their leisure time. * The climate in Israel enables worldwide tourism to come to Israel in all seasons. The night life is longer and safer than many other places in the world – tourists who visit Israel enjoy this social freedom. The value of life and death is quite different in Israel due to struggle for survivor. Security and safety are very important and are overvalued by the customers and EL AL has a reputation regarding these issues. * Environmental awareness – *** Today’s social trend is to be green and clean. ELAL collaborates and support many green organizations and encourages youth into creating new green-tech. This promotes ELAL as an environmental friendly company while increasing public’s adherence. * Kosher food – one of ELAL’s largest audiences is the Jewish religious people. Their demand is for kosher food and ELAL is one of the only companies which provide such an option. ELAL is very tolerant to this public and therefore it gives a competitive advantage. Technology * ELAL’s airplane equipment is more sophisticated, its activation is cheaper than ever, expenses are lower and the personal service within the plane technologically wise is a step ahead from many other companies. The race over the heart and pocket of the average customers brings ELAL into a major efficiency while decreasing the market price. ELAL’s website – in the era of internet ELAL began to sell tickets through its website and its entire marketing propaganda took few steps further. In the long run, the website exposes the audience to very important and relevant details that are handier. This obviously minimized the number of flight agents while transforming them into tourist advisors. The revolution of the customer service is relying now on the innovation in technolo gy. This improves the commercial interaction between company and the customer. The industries competitive situation using Porter’s 5 Forces The threat of the entry of new competitors ELAL owns the largest market segment in the Israeli aviation field and therefore it has to create many barriers to eliminate new competitors. The company accomplished that by having full control over a variety of goods and services such as transporting passengers and baggage, a variety of destinations and high security level. There are many factors that make it difficult for other competitors to enter the market: * Initial investment – in order to found a new aviation company, it is necessary to have sufficient capital for buying airplane navy and technological infrastructures. Moreover, there is a large depreciation over the equipment this field. The maintenance of an airplane company can sometimes appear to be luxurious one but not necessarily a profitable one. * Fuel costs – jet fuel costs are 50% out of the operational cost. * Legal barrier – flight companies are responsible for licensing and employees’ training in order to keep the pilots and technicians qualified. * Economic factor- the aviation industry is one of the first to be affected from financial crises and can easily be exposed to bankruptcy. For instance, the last financial crisis in 2007 made major decrease in the tourism industry and therefore the demand for flying decreased and many aviation companies went bankrupted over the world. * Aviation Clubs – in the last decade, aviation companies have created clubs in which encouraged passengers to fly with certain companies by gaining points and getting free tickets to fly within specific companies. This created a huge barrier for new companies which wanted to enter the market. The competition in this field is very intense and competes on passengers’ benefits, flight courses, and variety of destinations and level of service. ELAL’s strategy for combating this competition is: 1. Flexibility in scheduling flights according to different seasons and international events (holidays, Olympic Games, sport events, high season-low season, etc. ) 2. Increasing flight frequencies to popular destinations by increasing the number of co-sharing flights (cooperation with other companies). 3. A consistent improvement of services within the flight, especially the comfort of the seats, quality of food and entertainment during flights. Most of the focus goes to First Class. 4. Frequent flyer club – ELAL has found a club in which it compensates its member with highly valued benefits like seat-upgrading, flight tickets discounts, etc. 5. Promoting them through worldwide advertisement. The bargaining power of customers (buyers) The customer thrives to push prices down and quality of services up. The power of the customer depends on the added value he gives to the company. The option to choose from a large variety flight companies is a threat to ELAL. A constant recession can decrease the loyalty of one customer to a certain aviation company because some other companies will offer lower prices. In this case, he will obviously choose the cheaper company to fly with. The bargaining power of suppliers The bargaining power of suppliers is different from the bargaining power of the customers. The suppliers push prices up while decreasing quality of their products and services. ELAL is very much affected from the competition existing in the field and depending on its suppliers that would make it difficult for ELAL to maintain the level of their service quality and competitive prices. Many of ELAL’s suppliers have exclusivity in their field and the knowledge that they have, made them powerful against ELAL. The fact that many of ELAL’s suppliers are also it subsidiaries, increases its profitability and neutralizes the bargaining power of these suppliers. However, the aviation field has two main suppliers (that are not subsidiaries to ELAL): jet fuel suppliers and airplanes suppliers. In Israel there are only a few jet fuel suppliers whereas abroad the suppliers are many, and the decision of buying fuel from one supplier depends on price and not on an exclusive supplier. Aviation companies in Israel have a weak bargaining power against fuel suppliers as a consequence of political issues that affect the price of fuel. There are two main airplane suppliers in the world – the American Boeing and the European Airbus. ELAL has on its behalf airplanes made by Boeing only, as we mentioned before due to American pressure over the Israelis in the days when the company was owned by the government. This kind of relationships between governments created a dependency on one supplier with a high level of bargaining power in a market which is limited in the first place. The threat of substitute products or services ELAL offers its customers a variety of permanent destinations all over the world. Moreover, through its subsidiary San D’or, ELAL offers a variety of flights to seasonal destinations flying on weekends and holidays. Goods and services given in parallel fields are called substitute products. These products have a major power influencing management decisions due to the possibility the customer will decide to put his money in another company (in another substitute product). A substitute can demolish a company. A substitute product for Aviation Company like ELAL is the low cost aviation companies as EasyJet, Arkia Express, etc. These companies reduce flight ticket’s prices (30-50 Euro) by charging only for the flight itself and any other service is being paid extra (luggage, food, drinks, etc. ). ELAL invests millions of dollars in a good and full service that will bring its customers to their destiny. The price factor sometimes defeats the comfort and the quality of service and leads to harming ELAL profitability. The intensity of competitive rivalry The aviation industry has many leading companies all over the world, where each one strives to have a significant differentiation which will attract customers’ hearts and pockets and enlarge their market segment. Barriers to exit – ELAL have â€Å"code sharing† with many foreign airlines (Appendix2). As a result, it has full access to internal information of these companies, which enables it to know about the activity of its competitors. Similarly, ELAL’s delicate information is accessible for its competitors. If ELAL decides to breach the code-sharing with the other companies, its future is doomed (ELAL may decide the barriers to exit are too significant and will be forced to continue the code-sharing). As previously mentioned, ELAL has many share-codes with foreign airline which its customers and employees can fly with (with same conditions they would have got from ELAL). This corporation provides full accessible information of flight and price on-line. This accessibility improves ELAL profitability. Target Market Potential Market Addressable Market Target Market Potential Market Addressable Market Total Market Total Market Market segmentation Macro segmentation Total Market – A group of people sharing the same characteristics that cause them to have similar needs – to fly from one place to another. Potential Market – Men and women, all ages, with no prohibition to fly (pregnancy, heart patients, etc. ), who want to fly from one place to another. Addressable Market – Men and women, all ages, with no prohibition to fly (pregnancy, heart patients, etc. ), who want to fly from and to Israel. Target Market – Men and women, all ages, with no prohibition to fly (pregnancy, heart patients, etc. ), who want to fly from and to Israel and can afford it. People who live geographically close to ELAL’s destinations. Micro segmentation – potential audience Business * Age: 30-70 years old. Occupation: Business men and women who have international businesses. * Lifestyle: Usually â€Å"Frequent Flyer† members who fly on behalf of their companies. A population who usually flies in Business and First Class. Pleasure * Age: 13to 18: family trips; 21 to 30: backpacking, vacations and trips. * Occupation: Students and families. * Lifestyle: Due to the variet y of ages in this segment, there are all kinds of lifestyles (with average+ income). Religion The Jewish religious businessmenfamily members from all over the world choose to fly ELAL due to its policies regarding kosher food and respecting Shabbat. This is a very dominant sector among ELAL customers and therefore ELAL treats this segment with delicacy and tries to be as religious oriented as possible. ELAL strives to be as least mass marketed as possible by approaching its different segments that we mentioned separately. Nevertheless, its last commercial advertisement with Omri Casspi, approaches all three segments by arousing the sense of Zionism among all. This is an emotional commercial which emphasizes that ELAL is the leading national airline in Israel. ELAL’s Attractiveness ELAL is in the business of civil international aviation arena from and to Israel. It is quite straight forward that the overall industry attractiveness does not apply that every firm in the field will return the same profitability. Firms are able to apply their core competence, businesses model to achieve a profit above the industry average. After examining Porter’s five forces, we analyzed ELAL’s attractiveness within its industry. Backward vertical integration: dealing with supplier bargaining power ELAL acted wisely when buying most of its suppliers and neutralizing their power. However, when considering the industry, most of the money is in the jet fuel industry and airplane suppliers. If ELAL could buy these suppliers, it would have a huge competitive advantage among its competitors. Nowadays, ELAL does not have the means to buy such companies (like Boeing) and we would not suggest doing so. Forwards vertical integration: Nowadays, ELAL does not â€Å"control† its customers but rather the customers choose ELAL. ELAL has the option of buying tourists companies (such as Ista), online purchasing flying tickets companies (such as netravel. com). By doing so, ELAL can increase its profitability and customer flow. The fact that tourist-agencies are becoming old-fashioned, more and more people are buying flight ticket via websites, ELAL could create a significant competitive advantage by buying these sites. This would obviously make ELAL more attractive above the industry average. Horizontal integration: As we mentioned in the threat of substitute products or services, ELAL main threat is the low-cost companies that offer cheaper prices by offering only the flight itself with no additional services. This â€Å"product† is targeted to a segment which ELAL has not addressed yet. These clients seek for short flights within Europe or the U. S. with the most attractive price. Nowadays ELAL does not offer such product and by merging with such low-cost company, they would probably increase its profitability and addressed a new unutilized market segment. Chapter 4: The Company’s Marketing Overview Mission Statement, Objectives and Values ELAL has set many targets, which the main one is to operate as an integral part in the global aviation competitive world, while keeping its uniqueness as an international airline company of Israel. In addition, ELAL is defining the following goals: 1. Uncompromising level of service 2. First priority – safety and security of the passengers 3. Investing in its employees – high level of training, focus on their welfare in order to promote the company’s success. Happy employees = successful company. 4. Promoting profitability by innovation and initiative, maximizing shareholders’ wealth. 5. Be an integral and significant company in the international aviation world, while keeping it uniqueness as the Israeli national leading airline. 6. Prioritizing the destinations according to profitably and customer demand. 7. Maintaining only new airplanes. . Efficiency and saving – retirement plans, reducing the number of offices overseas. ELAL defined the aforementioned goals as part of â€Å"ELAL’s 2010 project† and is going to achieve these goals by implementing its vision. ELAL’s vision * To lead the aviation market in Israel and to be the first choice for all customers traveling to and from Israel. * To be a winning, profitable and successful commercial company that excels in all areas of activity. * To provide the highest level of uncompromised quality service, for the benefit of its customers, employees and share holders. Marketing Mix (Four P’s) The marketing mix is the combination of several techniques that are bring used in order to achieve marketing strategy and goals. Product * Products – ELAL offers the service of national and international flights. * Variety of products – Different levels of services – Economy class, Business class and First. * Services – ELAL is very service oriented. It offers its client a high level of service starting even before flight: purchasing tickets online, express online check in, luggage pick up, duty free on board, lounge and Frequent Flyer Club. Pricing ELAL does not attempt to be a low cost company and therefore its prices cannot compete with such companies but rather with full service flying companies. It is known that ELAL’s tickets are not cheap but whoever chooses to fly with ELAL knows he will get a return on his money. * Frequent Flyer members receive free upgrades and free ticket according to their mileage. * ELAL â€Å"spontany† – a new service ELAL offers is the last minutes flights with lower prices. This is oriented for spontaneous people who don’t want to settle for service but do not want to spend much on the ticket. Promotion * ELAL promoted itself via a various media means – TV commercials, outdoor adds, Newsletters for its club members, collaboration with credit card companies which offer ELAL’s points * ELAL promotes itself as the national Israeli airline by being the official transporting airline to public organizations (like the Israeli football delegation) and well known personalities (like the President). Place * ELAL’s destinations are wisely chosen according to demand. It operates in international and principal airports accessible to many other destinations. SWOT Analysis Strength * A variety of services and goods (â€Å"Fun Day†, â€Å"ELAL Spontany†) that enables to attract many segments in the market. * ELAL is an international brand in the field of security and safety. * Kosher food and respecting Shabbat. * Many corporations with other international airlines. * Only one airplane supplier. | Weaknesses: * Does not operate on Shabbat and on holidays. * Unstable security situation in Israel reduces number of customers. * High prices relatively to the market. * ELAL does not maintain constant collaboration with agencies abroad and loses potential market. Geographically Israel is located between hostile countries which extends the flight courses and enlarge the duration of the flights, increase fuel expenses, etc. | Opportunities * ELAL e-ticket purchased online saves time and money and enlarges potential clients. * ELAL’s high reputation reduces advertisement expenses. * ELAL’s website is a commercial platform which reduce s advertisement expenses. | Threats * Low cost companies offering cheap flying tickets. * As the Israeli national airline, ELAL is exposed to terror attacks on its airplanes. * The increasing prices of fuel| ELAL’s main problems Keeping the Status Quo – ELAL does not operate on Shabbat and holidays. The company loses 15% of operational time due to its commitment to the status quo which allows other companies to enjoy ELALs customers. Expending variety of services – ELAL is exposed to a severe competition with low-cost companies. Such companies offer flights with no other extra services, airplane as an transporting mean and no more than that. Chapter 5: Recommendations and Summary Is the Company’s Marketing Mix in – tune with its markets and its objectives? We find the company's marketing mix in tune. The company provides its products in relatively high prices. Following the latter, the prices are a derivative of security and social aspects as described. The company pays relatively high salaries in order to obtain the level of service. Although privatized, the company maintains its objective to be the â€Å"national company† of Israel, first by slogans and continued by ads and commercials: i. e. the latest commercial staring NBA player Omri Casspi, who is, as ELAL wants to be, a national pride and patriotic icon. ELAL has a much focused hub-oriented hub airport destinations, which are by definition very attractive ones. Solutions to ELAL’s main problems Keeping the Status Quo Solution: On the one hand, if ELAL decides to break the status quo, it can realize its potential market and become equal to its competitors and even create an additional competitive advantage. On the other hand, this delicate issue can create antagonism among religious passengers who are a dominant factor to ELAL. This is a problematic situation which still should be considered in order to maximize ELAL’s profitability. Expending variety of services Solution: ELAL should examine the option of offering this kind of service in order to provide its customers a larger variety of services. For example, ELAL can operate a weekly flight to various destinations according to the low cost policy. By entering such a market, ELAL could enlarge its segment markets. This kind of decision could have a positive effect but also damage ELAL’s reputation. Summary and Conclusions As a small state, Israel does not have many commercial or social icons. Maccabi Tel Aviv, high tech and the Dead Sea are few that could be mentioned. ELAL is another one. As part of the Israeli pathos, ELAL played an important role in Israel's short history. ELAL has evolved from a national owned company with all that entails (unions, heavy politics, non-profit environment etc. ) to a profitable and role model airline. ELAL determined a strategy based on the evolving and more competitive environment around it and thrives for profit maximization as well as keeping its image as the national airline in Israel. To do the latter, ELAL determined prices, strategic agenda and image by the aforementioned guidelines. The future will tell whether ELAL would be able to deal with the challenges of tightened security, growing competition and ever changing political environment; up to now, it seems to be on the right track. Appendix1 – Boeing | | *Boeing 737 – 700 ; 800| Total in service:  11 ; 2 Range:  4870  km Engines:  C. F. M. Cruising speed:  873kph/Mach 0. 8 Length:  110ft (33. 6m) ; 129ft (39. 5m) Wingspan:  112ft,(34. 5m)  | |   | | Boeing 747 – 200  | Total in service:  1 Cargo Range:  10000 km Engines:  Four Pratt ; Whitney Cruising speed:  917kph/Mach 0. 84 Length:  231ft 11ins,(70. 7m) Wingspan:  195ft 9in,(59. 6m)| | | *Boeing 777 – 200| Total in service:  6 Range:  12670 km Engines:  Rolls Royce Cruising speed:  864kph/Mach 0. 83 Length:  209ft 1ins(63. 7m) Wingspan:  199ft 11ins,(60. 9m)  Ã‚  | |   | | *  Boeing 747 – 400| Total in service:  6 Range:  11860  km Engines:  Four Pratt ; Whitney Cruising speed:  927kph/Mach 0. 85 Length:  231ft 11ins,(70. 7m) Wingspan:  213ft,(64. 9m)  | | | *Boeing 767| Total in service:  8 Range:  10000 km Engines:  Two Pratt ; Whitney Cruising speed:  873kph/Mach 0. 8 Length:  159ft 2ins,(48. 5m) Wingspan:  156ft,(47. 6m)  | |   | | *  Boeing 757  | Total in service:  5 Range:  6100  km Engines:  Two Rolls Royce Cruising speed:  873kph/Mach 0. 8 Length:  155ft 3ins,(47. 3m) Wingspan:  124ft, 10ins,(37. 9m)  | | Appendix2 – Code Sharing Airlines| Destination| | American Airlines – Code Share flights operated by AA from Europe to the USA and flights operated by AA within the USA. To view the list of destinations. |   | Iberia – Flights between Tel-Aviv and Barcelona or